Branding is
crucial to the success of any company because a well-known name sells itself.
The quality of customer service provided is the one factor that unites all
brands, no matter the sector. When a consumer initially contacts your company,
they will receive the first level of service.
Every major
company allows their clients to contact them without incurring the high costs
of international or domestic phone calls. Companies like that want to make
getting their customers as easy as possible. As a result, they recognise the
significance of securing a toll-free
telephone number for their company.
What is Toll-Free Number
Toll-free
numbers are those in which the recipient of the call, as opposed to the person
making the call, is responsible for covering the cost of the call. In India,
these digits begin with 1800.
Let's
discuss the benefits branding and promoting toll free no can have for businesses.
Benefits of Toll-Free Number to
Build Brand Identity
Spread your ads far and wide
One obvious
perk of a toll-free number is the freedom to promote it anywhere. It can be
listed in national (and even international) directories, giving your business
considerably more exposure than through business cards, flyers, or a window
display alone. Customers in another state looking for cupcakes you can ship
from another state won't have to think twice about calling you because they'll
recognise your company's toll-free prefix.
Portability
The
portability of the toll-free telephone number is a major benefit. When a company acquires a toll-free number, it
immediately gains legal title. A toll-free number can be "ported" to
a new service provider in the same way as a mobile phone number can. A
toll-free number is an asset to a company after it has been purchased.
Association
You must
present yourself as an accomplished professional to impress your current and
future clients. Even while it's possible, you want to maintain the appearance
that you're just starting or operating out of your basement. You want people
who call your business to think you are knowledgeable and regularly help people
like you. They must believe you possess the necessary skills and knowledge to
fulfil your requests. One easy way to infer this is with a toll-free number.
Remote Area Routing Flexibility
It is sometimes
necessary for enterprises to route calls to faraway regions. Toll-free numbers
make this a breeze. Calls to a company's toll
free no can be forwarded to any local or international phone number. The
majority of service providers offer routing at no extra cost.
Vanity Numbers Are Important, Too
Vanity
numbers can also be included in your branding strategy if you try to choose the
correct number. Using them, you can create a memorable domain name by spelling
out a keyword or phrase associated with your business. You may also market
these stats on a national or worldwide scale, and if you pair them with a
recognisable symbol—say, a cupcake or a chef's hat—people will be more likely
to remember your brand as a whole.
CRM and IVR Combination
When a toll-free telephone number is linked to
a customer relationship management system, the company can see who is calling,
what services they have signed up for, and how long they have been customers.
In addition, a company can offer various services without allocating
significant HRM resources thanks to toll-free CRM. Service updates and new
offerings can be made available to customers, and reminders about upcoming
payment deadlines can be sent out.
Subscriber-based
marketing is yet another perk of combining CRM with toll-free. What a customer
has paid for might be advertised by a company. This prevents customers from
being bombarded with meaningless notifications.
Put Some Jingle to It
One further
perk of vanity toll free no is their
potential use in catchy commercial jingles. You've probably heard them on the
radio or TV, and while you might not think you have the funds right now, that
could only sometimes be the case. You can record a jingle to play before
answering the phone and then use it in radio and TV commercials. A catchy
ringtone for your phone number can result in a hefty sum of money.
Conclusion
Toll-free
numbers are the answer to all of these problems. The first few digits of an
incoming phone number can be used to determine the caller's approximate location.
A toll-free number linked to a customer relationship management system can
reveal useful information about the demographics of callers. You can find out
when you need the most help by calling the toll-free hotline. A toll-free telephone number is essential
for any company serious about building a recognisable brand.
