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11 June 2020

5 Major Mobile App Budgeting Mistakes

The business invests lots of time creating a budget for their mobile application. It involves consideration of various elements and neglecting any one of them may affect the overall project. With the passage of time, the components of mobile applications are increasing with the involvement of the latest technologies, techniques, integrations, features, and functionalities. Deciding a budget for the mobile app could be hectic and require proper analysis in each aspect of the application. Lack in understanding of the factors that have major importance could destroy your mobile app impacting its functioning and working of modules.

A successful mobile app needs to focus on smartly distributing the time, resources and budget among the components. There is a certain mistake made by most of the companies that result in an unattractive mobile app. Let’s have a look at the 5 major mistakes made in mobile app budgeting.

Ignoring Backend Development & Service Integration

The biggest mistake made by several companies is the assumption that the main elements are only the display screen. As users only interact with the interface makes the companies think that others don’t need major consideration. They ignore the fact that the front-end is just a part of a large system that makes the app communicate with the audience. There are various other elements that need equal attention like back-end infrastructure, third-party integrations, APIs like cloud-based etc. Businesses usually only consider front-end while determining the budget of the mobile app. Due to this reason, the largest portions of backend infrastructure and integrations that consume much of the budget are neglected.

Thinking Mobile Apps & Websites Aren’t Different

To make the mobile app function, you need different components that are integrated and linked together. All the parts like third-party services, CMS, front-end and back-end are when work together requires a lot of time and effort. All these components of the mobile application are different from websites and need a different type of budgeting technique. The complexity of the project also matters in budgeting as more complex the project the more it requires time and effort which, increasing the cost eventually. You need to focus on the technical complexity and the way your app interacts with other networks and services. The user experience of the mobile app is entirely different from that of websites, thus focusing on all minor elements of user-interface.

Failing to Consider Cross-Platform Development

For a successful mobile application, you need to focus on different aspects of business functions. It may involve engineering, information technology, sales, marketing and stakeholders. Effective products that are excellently developed require mutual understanding and collaboration among the teams. The engineering and IT team handles the major operations of mobile apps like development and component integration. They also ensure if the changes in the entire system or any components if affecting the overall functioning of the app. To drive and grow the number of users, you need a proper marketing strategy that also promotes your brand. Considering all these factors that vary for each product, create a smart and effective mobile app budget.

Lack of Marketing Budget

A common mistake found in the budgeting strategies of various companies is the lack of marketing budget. Marketing plays a key role in attracting users and encouraging them to purchase products or services from your brand. As the mobile app market has been highly competitive, you need to focus more on the marketing of your app in order to make it prominent. The budget for marketing of your mobile app should be decided at the early stage while determining the success metrics. Set your goals by considering the factors like the desired amount of customers you need to achieve or downloads made in a specific timeframe.

Customer Demand for Constant Updates

After the launch of mobile applications, continuous updates will be required by the clients. As technology is evolving rapidly, clients want to integrate the latest techniques into their mobile apps. The expectation has become high and you need to define the budget for your mobile app by keeping the changes in mind. Continuous delivery of mobile application development services allows you to meet customer demands, improve app performance, integrate necessary changes and give tough competition within the market. When planning a budget for mobile application, requirements and expected changes should be counted at the start. Your decided number would not necessarily match, however building an effective app strategy along with product roadmap is quite beneficial for long-term results.


The cost of the mobile application is different for each product and varies on the basis of functionalities required. To determine the proper cost of your mobile app requires careful thought on the factors like complexity, scope, features and the firm you choose for development. Lack in the consideration of any factor could impact the functioning of your mobile app. You would not be able to get the features you like if you don’t correctly determine the budget for each. Avoid making the common mistakes found in many companies’ budgets and define your mobile app cost in the most efficient way.

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